01What we do
You grow the brand. Agents run the store.
Pack runs the storefront. Playbook runs the campaigns. Both shipping pages, running tests, moving faster than a team alone could.
- Built on
- Shopify
- Powered by
- Claude
- Shipped as
- Pack & Playbook
02The shift
Agents run the store. Your team runs the business.
Every storefront runs on the same repetitive labor — building a page for every campaign, testing variants, personalizing for each shopper. Today that work scales by hiring. We've rebuilt it as agents that do it continuously, so the store keeps improving while your team focuses on the business.
03Products
2 platforms live
Agent-native storefrontPack
Three jobs your team does every day — now run by agents.
- Manage.
- Pages, site variations, and full code control.
- Test.
- Variants generated, shipped, and measured.
- Personalize.
- The experience tuned to each shopper in real time.
pack.applive
Experiment / PDP‑hot‑sauceagent testing
A · control
CVR3.0%
B · winner+0.6pt
CVR3.6%
Agent ▸ result96% conf.
▸Shipped variant B → +0.6pt CVR · winner
FIG.03 / PackAgent-native storefront
Conversion platformPlaybook
The platform where a conversion agent turns every ad into its own experience.
- Generate.
- On-brand landing pages built from your store, automatically.
- Match.
- Every page tuned to the ad campaign that drove the click.
- Launch.
- Live in minutes, no dev work, on any Shopify store.
playbook.applive
Campaign / bloom‑springgenerating
Sponsored
Bloom
Spring Drop
Bloom
New · Spring 2026
Spring
Drop.
Drop.
Shop now
Hero✓
Products✓
CTA…
▸Matched to Bloom · Spring‑Drop · live in 4m 12s
FIG.04 / PlaybookConversion platform
06Proof
Built for serious brands. Tested at scale.